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Inbound Links: A Primer

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While SEO best practices change regularly, inbound links are still one of the most significant ranking factors. Whether you call them hyperlinks, backlinks, or plain old inbound links, they all refer to a link from someone else’s online property to your own. These links may not be fancy, but they are integral to SEO, and if that isn’t important to you, it should be. If you’re not quite where you need to be regarding inbound links, however, never fear – this primer and a digital marketing specialist can help you get there. Rank that Page One of the most important indicators of how important inbound links are is Google’s PageRank algorithm, which is predicated on understanding how a specific webpage finds its home on the web at large. In a Google guidance page of days gone by, Google relays that the number and quality of a page’s inbound links translate … Continued

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